For Shaikha Pardha, a premium pardha and women’s clothing brand, we created a unique and elegant Opening Soon campaign designed around the concept of stitching the message directly onto fabric. The visual idea showcases a sewing machine needle carefully embroidering the words “Opening Soon” onto a dark textured cloth, symbolising craftsmanship, authenticity, and the brand’s dedication to quality tailoring. The use of metallic typography, fabric texture, and detailed stitching elements helps bring out the essence of premium fashion, modest wear, and the elegance associated with the Shaikha brand identity.
This creative was developed for both social media promotions and printed posters, ensuring a consistent brand feel across all launch materials. The artwork instantly communicates that Shaikha Pardha is preparing to open, while highlighting their core expertise in handcrafted stitching and custom tailoring. The final output includes a story-sized version and a detailed post version, each composed to maintain high visual clarity and premium appeal for Kerala customers and wider Indian audiences. The concept reinforces brand trust by blending art, craftsmanship, and high-fashion sensibility in a single powerful visual announcement.
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